Generally PPC are sponsored ads on platforms like Google Ads, Bing Ads, Baidu Ads and other country specific search engines such as yandex etc., to get traffic to your website. The main reason you need to use the pay per click advert is that you only have to pay if the user click on the advertisement and visit your website.
PPC are the ads which people see at the top and right-hand side of a search page or even on Facebook pages. Most popular PPC campaign is “Google’s AdWords”, it accounts for around 90% of PPC ad dollars. These ads can be in the form of text, infographic (image ads) and video ads. It is also known as “Money per Click”.